In the admin area click web pages then click on the name of the page. Scroll down looking for “Theme SEO Settings” open it and you’ll find the SEO settings for that page.
This is important. This will be the title used at the top of your search result in a search engine. Think of this as the title of your ad on the search engine. You’ll notice a “” counter. It’s best to keep titles under 60
This is important. This is the description that shows below the title of your search result in a search engine. You’ll notice a “between 50–160 characters.” counter. You want the description
Search engines stopped looking at meta keywords somewhere around 2005. It’s here because some people think they have to add keywords but it’s a complete waste of time. Just leave it blank. Search engines look at the content on the page to decide what the page is about and what people would likely search for if looking for the page.
Search engines don’t like duplicate content. The Canonical URL is how you tell the search engines the original source of the content so you don’t get penalized. So for example say your church is a part of an association. Maybe a the association has a page on their site that you want to copy and use on your site (with permission). This is duplicate content. If you put a link to the original page in the “Canonical URL” field you’re telling the search engines it’s duplicated from that page so they will not penalize your site.
Custom Redirect URL
This can be used to redirect the page to a different link. So maybe you have created a new page with a different link. You can put the new link here and anyone who visits the old page will be automatically redirected to the new page.
Robots Meta Settings
noindex – Tells search engines not to index the page. If you have a page with under 300 words of content it’s good to no index the page. Search engines look at pages with very little content on them as “low quality”. Too many low quality pages and they consider your site low quality and they will penalize your entire site. So it’s best to just tell them to not index pages with very little content.
nofollow – For search engines a link to a page is like a vote for that page. If you link to the page you are telling the search engines that link has value. If you select nofollow you are telling the search engines not to give value to the links on this page.
noarchive – Prevents the search engines from showing a cached copy of this page in their search results listings.